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Deciding to attend a trade demonstrate is a large investment for any business. Preparation is essential: It’s better not to go to a trade demonstrate than to go unprepared. Every person in your booth is an ambassador to your business, make sure they are prepared. Trade demonstrate attendees usually plan a list of whom they’re going to visit before ever entering the convention center doors, make sure you are on that list.
Make sure your staff has the right tools to succeed With the help of our Trade demonstrate Staff Training program. A successful trade demonstrate will benefit your business on numerous levels. The most basic statistic is that it can cost half as much to close a sale made to a trade demonstrate lead as to 1 obtained By Utilizing all other means. Get your staff trained as well as get to that trade demonstrate!
This course will assist delegates in understanding: Trade Show Staff Training
For the Trade Show Staff Training Training Course it is advisable that you have the following experience/knowledge:
None, course conducted in English
Johannesburg (Sandton), Cape Town, Durban, Port Elizabeth, Pretoria – South Africa
Key outcomes of the course include:
BOTI’s Program Outline
Component 1: Starting Out
• Housekeeping matters and administration
• The Parking Area
• program Objectives
• Pre-Assignment
• activity Plans as well as Evaluations
Component 2: Pre-demonstrate Preparation
• Prepare for Physical Issues
• Developing a awesome Elevator Speech
• Setting Up a Schedule
• Connect With Attendees
• Training Example
• Component 2: Assessment Queries
Component 3: Booth Characteristics as well as Setup
• Stand Out
• Create a Booth Manual/Checklist
• Technology
• Scout a High Traffic Area
• Training Example
• Component 3: Assessment Queries
Component 4: Booth Characteristics as well as Setup (II)
• Signage
• Match Your Brand
• Private Area
• Concentrate On a Message
• Training Example
• Component 4: Assessment Queries
Component 5: During the demonstrate (I)
• business Objectives
• Highlighting Your Product
• Do Something Memorable
• Social Media
• Training Example
Component 5: Assessment Queries
Component 6: During the demonstrate (II)
• Classic Do’s as well as Do Nots
• Gamification
• Walk the Floor
• Keep the Distractions Away
• Training Example
• Component 6: Assessment Queries
Component 7: Qualifying Visitors
• Know the Answer
• Engage With Qualifying Queries
• Body Language
• Listening abilities
• Training Example
• Component 7: Assessment Queries
Component 8: Engaging the Right individuals
• Prospects
• Time Wasters (Catch as well as Release)
• Press
• Competitors
• Training Example
• Component 8: Assessment Queries
Component 9: The Rules of Engagement (I)
• Start With an Open Ended Question
• Record All Prospect Information
• Be particular with Your Message
• Get a Commitment
• Training Example
• Component 9: Assessment Queries
Component 10: The Rules of Engagement (II)
• Have a Welcoming Environment
The Do’s as well as Do Nots of Business Cards
• Observational abilities
• When Not in the Booth
• Training Example
• Component 10: Assessment Queries
Component 11: After the demonstrate
• Assessment Information as well as Rank Your Leads
• Follow up with Your Leads
• Send Information Promptly
• Key Learnings
• Training Example
Concluding• Component 11: Assessment Queries
Component 12: Concluding
• Wise Men’s words
• Assessment of Parking Area
• Key Learnings
• Evaluations as well as Completion Of activity Plans
Our one day training course is designed so that the knowledge acquired is applied practically, so that the business environment can be enhanced.
Please contact BOTI for information around costing
Copyright text 2024 by Business Optimization Training Institute.