Take up your magic marketing wand on the double!   

Take up your magic marketing wand on the double!   

Yes, you are seeing double.  You may think that knowledge of what your business entails is the single most important tool for you to carry in your business arsenal, yet, marketing can more than double your business potential.  BOTI’s range of business short courses, marketing and advertising courses, social media marketing courses and digital marketing short courses can get you started on the double.

marketing management course, business short courses, strategic marketing course, marketing and advertising courses

 

Enrol on one of BOTI’s marketing and advertising courses, business short courses or a marketing management course now!

You probably know a great deal about your own business, but, marketing might seem like it’s for the birds and you could find yourself rallying around in need of help.  When it comes to marketing, it is often advantageous to seek the help of a benevolent ‘wizard’.  Look no further than BOTI’s marketing and advertising courses, social media marketing courses and digital marketing short courses to ensure that you stay on track.

Enrol on one of BOTI’s marketing and advertising courses, business short courses or a marketing management course now!

You may  also be armed with merely a handful of magic marketing dust and you might be thinking that with the wave of a magic marketing wand, something glorious might happen that will transform the dirty work of understanding the marketing process and devising a suitable strategy into what will eventually change into a brand of golden prospects.  One that is fit to ride off into the sunset in a golden carriage and bring home a golden ROI.

Enrol on one of BOTI’s marketing and advertising courses, business short courses or a marketing management course now!

But, what do you do when your golden carriage turns back into a pumpkin and all the knowledgeable marketing wizards have made themselves invisible?  If you are having trouble conjuring up a marketing wizard then the answer might just be to instead learn some of the arts and sciences of marketing wizardry yourself.  Feeling intimidated?  Don’t head for the nearest quick-fix-magic spell – instead, let us guide you along the journey – from start to finish – are you ready to put on your marketing wizard hat?  Then take up your magic marketing wand on the double and follow us in enrolling in one of BOTI’s marketing and advertising courses, social media marketing courses and digital marketing short courses.

Enrol on one of BOTI’s marketing and advertising courses, business short courses or a marketing management course now!

Actually, this is what marketing is:  Removing the smoke and mirror   effect

Simply put, there are no tricks involved in the marketing process.  Let’s remove the smoke and mirror effect to view with a greater degree of clarity, and embark on a journey that helps us to understand an indisputable reality – one in which marketing plays a critical role in every business today.

Enrol on one of BOTI’s marketing and advertising courses, business short courses or a marketing management course now!

Viewed through the portal of this new clarity, its definition, while fundamentally logical, also appears to be relatively simple.  Yet, scratch the surface and you will find that numerous complexities nonetheless must be explored in order to grasp the full extent of what good marketing entails.

  • What goes into the marketing mix

Without further ado, what goes into the marketing mix in a seasoned marketer’s cauldron invariably results in a blend that means that your business objectives, strategy, marketing plan, tactics and the value of your product or service offering aligns to many aspects involving your business.  Yet, adding the proverbial pinch of salt, marketing also boils down to combining a great deal of common sense with a profound dose of informed understanding of what consumers require in order to satisfy their needs.

Enrol on one of BOTI’s marketing and advertising courses, business short courses or a marketing management course now!

  • What marketing involves

Essentially, where marketing in the active sense is concerned, it involves everything a business does to acquire clients or customers, maintain relationships with them to ensure repeat business going forward and in fact, any activity undertaken by the business associated with buying and selling a product or service falls under the spell of marketing.

Thus, it includes tactics such as advertising and promotions, selling and delivering or distributing products to consumers in an effective, timeous manner to satisfy consumer needs.  Naturally, the proof of the pudding is in the eating and making sure that you add the right flavours to stimulate consumer appetites and make them hunger for your offering and keep them coming back for more is the ultimate goal.

Enrol on one of BOTI’s marketing and advertising courses, business short courses or a marketing management course now!

  • What a marketing department does

The marketing department within a business is responsible for gaining the attention of the designated target audience using a variety of techniques and tactics such as slogans, attractive packaging design, general media exposure (offline as well as online) and even celebrity endorsements.    Even small tasks such as returning calls promptly and writing thank you letters can be seen as marketing.  Taking a past client to lunch or playing golf with a prospective client also fall under the marketing banner of marketing in seeking to maintain healthy client relationships.

BOTI’s marketing management course, marketing and advertising courses, social media marketing courses and digital marketing short courses: knowledge at your fingertips – Take up your magic marketing wand on the double!   

  • The Marketing goal, profits included

In a nutshell, the ultimate goal of marketing is to match a company’s products and services to the consumer, in effect, those people who have a need or desire for such while at the same time generating substantial profits for the company.  BOTI offers the full range of marketing and advertising courses, social media marketing courses and digital marketing short courses.  Take up your magic marketing wand and book now!

Enrol on one of BOTI’s marketing and advertising courses, business short courses or a marketing management course now!

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