Internet Marketing Fundamentals


Event Details

This event is running from 27 March 2017 until 25 June 2018. It is next occurring on June 26, 2017 8:30 am

  • Venue: Johannesburg (Sandton), Pretoria, Durban, Cape Town
  • Categories:
  • Upcoming Dates:

Introduction: Internet Marketing Fundamentals Training Course

Marketing has changed dramatically over the last decade. Marketing is all about communicating, as well as the Internet has completely changed the way individuals communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals supply your delegates with a awesome set of abilities to market your business online. Content is the king of Internet marketing, as well as your delegates will need to understand how to utilize your awesome content. If you want your business to grow then your delegates need to understand Internet Marketing Fundamentals.

 Internet Marketing Fundamentals Training Course

Internet Marketing Fundamentals Training Course

 

Recommended Prior Experience and Knowledge: Internet Marketing Fundamentals Training Course

This course will assist delegates in understanding: Internet Marketing Fundamentals
 

For the Internet Marketing Fundamentals Training Course it is advisable that you have the following experience/knowledge:
None, course conducted in English
 

 

Outline: Internet Marketing Fundamentals Training Course

Johannesburg (Sandton), Cape Town, Durban, Port Elizabeth, Pretoria – South Africa

Key outcomes of the course include:
BOTI’s Program Outline

Component 1: Starting Out
• Housekeeping matters and administration
• The Parking Area
• program Objectives
• Pre-Assignment
• activity Plans as well as Evaluations

Component 2: SWOT Analysis in Marketing
• Strength
• Weaknesses
• Opportunities
• Threats
• Training Example
• Component 2: Assessment Queries

Component 3: Marketing Research
• Consume All Media
• Finding the Right Price
• Product Development as well as Improvement
• Identify Your Target Audience
• Training Example
• Component 3: Assessment Queries

Component 4: Real Time Marketing
• Dynamic Content
• Engagement Builds Followers
• Constant Readiness as well as Monitoring
• The Time the Place as well as the Media
• Training Example
• Component 4: Assessment Queries

Component 5: Brand Management
• Every Interaction Counts
• Consistent By Utilizing all Media
• distinctive Qualities
• Needs to be Actively handled
• Training Example
• Component 5: Assessment Queries

Component 6: Social Media (I)
• You are Generating a Community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Training Example
• Component 6: Assessment Queries

Component 7: SEO Basics
• Relevant as well as Original Content
• Keywords
• Value Proposition
• Linking
• Training Example
• Component 7: Assessment Queries

Component 8: Social Media (II)
• Content is King
• Blog as well as Interact
• Webinars
• Constant Monitoring
• Training Example
• Component 8: Assessment Queries

Component 9: Website Characteristics
• SEO Optimization
• Landing Page
• Analytics
• Mobile as well as Tablet Friendly
• Training Example
• Component 9: Assessment Queries

Component 10: Capturing Leads
• Lead Management as well as Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Training Example
• Component 10: Assessment Queries

Component 11: Campaign Characteristics
• Tailored for Your Audience
• utilize Powerful Words
• The 4 W’s of a Campaign
• Monitor as well as Tweak
• Training Example
Concluding• Component 11: Assessment Queries

Component 12: Concluding
• Wise Men’s words
• Assessment of Parking Area
• Key Learnings
• Evaluations as well as Completion Of activity Plans

 

 

Course duration and fees: Internet Marketing Fundamentals Training Course

Our one day training course is designed so that the knowledge acquired is applied practically, so that the business environment can be enhanced.

Please contact BOTI for information around costing

Course Schedule

Book Now!
View Calendar for the latest course

Competitive Course Pricing: (Non-PC) – one-day and non-specialized

BOTI’s pricing estimates are based on economies of scale i.e. the more delegates you send, the lower the price per delegate! Clients have the following options:

  • provide the training venue or request BOTI to provide the training venue; and/or
  • in the case of courses requiring laptops, provide the laptops for the course or alternatively request BOTI to provide the laptops.

The course costs under various scenarios are provided below.

Prices per delegate (including Vat)

Number of Delegates Course only Course plus  venue provided by BOTI
1 R 4,617 R 5,301
2 R 2,793 R 3,306
3 R 2,679 R 3,135
4 R 2,480 R 2,907
5 R 2,360 R 2,770
6 R 2,090 R 2,489
7 R 2,060 R 2,451
8 R 1,895 R 2,280
9 R 1,767 R 2,147
10 R 1,767 R 2,147
11 R 1,529 R 1,902
12 R 1,529 R 1,902
13 R 1,320 R 1,688
14 R 1,320 R 1,688
15 R 1,167 R 1,531

Total course price (including VAT)

Number of Delegates Course only Course plus  venue provided by BOTI
1 R 4,617 R 5,301
2 R 5,586 R 6,612
3 R 8,037 R 9,405
4 R 9,920 R 11,628
5 R 11,800 R 13,850
6 R 12,540 R 14,934
7 R 14,420 R 17,157
8 R 15,160 R 18,240
9 R 15,903 R 19,323
10 R 17,670 R 21,470
11 R 16,819 R 20,922
12 R 18,348 R 22,824
13 R 17,160 R 21,944
14 R 18,480 R 23,632
15 R 17,505 R 22,965

The prices above are indicative and subject to change from time to time. Please contact us for a detailed proposal.

 

 

 

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