Marketing Basics Training Course

Introduction: Marketing Basics Training Course

Marketing is an essential element for every business. It can also be that 1 missing piece of the puzzle, as well as when it fits the big picture is revealed. Your delegates will be provided an introduction to marketing as well as its benefits. If you are not marketing your business you will not grow, as well as if you Do Not grow you will not succeed.

Marketing Basics provides the basic understanding to your delegates, as well as give them the Skill to build as well as grow your business. Marketing has changed a lot recently as well as having a whole brand new perspective will supply your delegates the needed information to assist them in their particular marketing decisions. No matter Exactly What your product or service is, your business will benefit with a better Comprehending of marketing.

Marketing Basics Training Course

Marketing Basics Training Course


Recommended Prior Experience and Knowledge: Marketing Basics Training Course

This course will assist delegates in understanding: Marketing Basics

For the Marketing Basics Training Course it is advisable that you have the following experience/knowledge:
None, course conducted in English


Outline: Marketing Basics Training Course

Johannesburg (Sandton), Cape Town, Durban, Port Elizabeth, Pretoria – South Africa

Key outcomes of the course include:
BOTI’s Program Outline

Component 1: Starting Out
• Housekeeping matters and administration
• The Parking Area
• program Objectives
• Pre-Assignment
• activity Plans

Component 2: Exactly What is Marketing?
• Exactly What is a Market?
• Marketing is Not Selling
• Comprehending Customer Needs
• Defining Your Product or Service
• Training Example
• Component 2: Assessment Queries

Component 3: Common Marketing Kinds (I)
• Direct Marketing
• Active Marketing
• Incoming Marketing
• Outgoing Marketing
• Training Example
• Component 3: Assessment Queries

Component 4: Common Marketing Kinds (II)
• Guerilla Marketing
• B2B Marketing
• B2C Marketing
• Promotional Marketing
• Training Example
• Component 4: Assessment Queries

Component 5: The Marketing Mix
• Product
• Price
• Promotion
• Place
• Training Example
• Component 5: Assessment Queries

Component 6: Communicating the Right Way
• The Marketing Pitch
• Sell Value Not Price
• Fun as well as Entertaining is Powerful
• Choosing the Right Media
• Training Example
• Component 6: Assessment Queries

Component 7: Customer Communications
• Give Your Customers a Voice
• It’s Not About You, It’s About Them
• Every Interaction Counts
• Answer Queries Honestly
• Training Example
• Component 7: Assessment Queries

Component 8: Marketing Objectives
• Brand Switching
• Repeat Purchases
• Brand Loyalty
• Inform as well as Educate
• Training Example
• Component 8: Assessment Queries

Component 9: The Marketing Funnel
• Awareness
• Interest
• Desire
• activity
• Training Example
• Component 9: Assessment Queries

Component 10: Marketing Mistakes (I)
• Not Taking Social Media Seriously
• Not Having a USP
• Cross Cultural as well as International Translations
• Not Generating a Relationship
• Training Example
• Component 10: Assessment Queries

Component 11: Marketing Mistakes (II)
• Not Having a Plan
• Aiming at Everyone
• Not Tracking Metrics
• Not Listening to Your Customers
• Training Example
Concluding• Component 11: Assessment Queries

Component 12: Concluding
• Wise Men’s words
• Assessment of Parking Area
• Key Learnings
• Evaluations as well as Completion Of activity Plans



Course duration and fees: Marketing Basics Training Course

Our one day training course is designed so that the knowledge acquired is applied practically, so that the business environment can be enhanced.

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2018 Public Course Calendar


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