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Identify brand mix elements (Generic Management)

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Quick Look Course Summery: Identify brand mix elements (Generic Management)
  • Next Public Course Date: 25/06/2019

  • Length:5 day

  • Price: See Price Calculator

  • Certification Type: Certificate of Attendence

  • Locations & Venues: Call Centre Training Courses are held in JHB, Cape Town, Durban, Port Elizabeth

Identify brand mix elements (Generic Management)

(This Unit Standard course is aligned to: National Certificate:  Generic Management)

SAQA I.D. 59201 NQF Level: NQF Level 05

Unit Standard:  10048

Number of credits:  8

Introduction

Develop your marketing skills.  BOTI offers marketing courses, marketing training and social media marketing training.  Book your seat now on BOTI’s Unit Standard course:  Identify brand mix elements.  BOTI offers business training programmes across South Africa. 

Course outline

This unit standard is a core standard and forms part of the qualification, National Diploma, and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to those individuals who are starting their own business and recognises that Marketing forms an integral component of any business. Upon successful completion of this Unit Standard course you will effectively be able to:
  • Describe factors influencing branding
  • Explain brand familiarity
 

Prior learning requirements

Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing Management or Customer Management or equivalent at NQF Level 4.  

Unit standard range

  • Brand terminology including branding, brand name, brand mark, trademark, copyright, familiarity, family brands, licence brands, individual brands, manufacturer brands and dealer brands.
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research.
  • Branding means the use of a name, term, symbol or design or a combination of these, which will identify a product or service.
 

Develop your marketing skills.  BOTI offers marketing courses, marketing training and social media marketing training.  Book your seat now on BOTI’s Unit Standard course:  Identify brand mix elements.  BOTI offers business training programmes across South Africa.

 

Course outcomes

  • Explain brand familiarity
  • Describe factors influencing branding
 

Identify brand mix elements

SAQA I.D. 59201 NQF Level: NQF Level 05

Unit Standard:  10048

Course duration

5 days

 

Develop your marketing skills.  BOTI offers marketing courses, marketing training and social media marketing training.  Book your seat now on BOTI’s Unit Standard course:  Identify brand mix elements.  BOTI offers business training programmes across South Africa.

 

Who should attend:  Identify brand mix elements course

This course is aimed at those who wish to develop their marketing management skills.  
QUALIFICATIONS UTILISING THIS UNIT STANDARD:
 
  ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
Core 59201 National Certificate: Generic Management Level 5 Level TBA: Pre-2009 was L5 Reregistered 2023-06-30 As per Learning Programmes recorded against this Qual
  **Quote does not include Any Exam Fees (if applicable) IMPORTANT ACTION: Do Not Wait To Improve Your Skills.   Book Now By Completing Online Booking Form / Customised Proposal or Obtain Approval For Your Already Received Customised Proposal   BOTI also offers:  Develop, implement and evaluate a project plan (Generic Management) Apply the principles of ethics to improve organisational culture (Generic Management) Apply mathematical analysis to economic and financial information (Generic Management)  

Develop your marketing skills.  BOTI offers marketing courses, marketing training and social media marketing training.  Book your seat now on BOTI’s Unit Standard course:  Identify brand mix elements.  BOTI offers business training programmes across South Africa.