Social Media In The Workplace Course

 

Description

Social Media In The Workplace Course: Introduction

We will teach participants everything they need to know about applying social media as a sales and marketing tool.

Social Media In The Workplace Course :Course Outline

As we have said before, social media is here to stay and it has already become a proven tool for business. Any company worth its bank balance has several social media channels available to potential customers. At our social media in the workplace workshop presented by us, we will teach participants everything they need to know about applying social media as a sales and marketing tool, as an advertisement and as portals for customer feedback. It doesn’t matter which channels a company might choose as their platform(s), the rules stay the same. With that in mind we have put together a very basic list of do’s and don’ts, if your company already has a social media platform, you might know these first hand, if your company is planning on establishing a social media platform the following will be useful to know beforehand. DO Make your company’s social media policy a living document. As new laws come into effect or new regulations are made, the rules of social media and information sharing will also change. Choose an information officer, sometimes the media officer, who will take charge and monitor the company’s social media platforms. The maintenance of the platforms can be available to all employees producing user created content. A good example of this is Wikipedia. Define clearly what can and what cannot be shared. Keep passwords protected. Use common sense when deciding if something is appropriate to post. Use discretion with photos. Proofread your post. Discuss social media policies with new employees. Keep employee information confidential. Protect the intellectual property of the company, monitor social media sites to make sure your company’s logo isn’t being used elsewhere. Include a copyright statement on your sites, this will let people know that you own the copyright and do not intend for content to be shared without your permission. Always show respect. Be honest. Be transparent. Build customer loyalty. Use social media for ‘freebies’. Encourage customer loyalty. Value customer feedback, acknowledge the customer’s communication and encourage other customers to give their feedback. Improve your brand. Improve your product development. DON’T Share any inappropriate or confidential information, don’t share employee information. Share customer lists or client information. Share company projects or assignments. Harass anyone or discriminate against anyone. Share discriminating information. Share nude or sensual photos. Share anything that could be construed as offensive, such as anything sexist, racist or rude. Share anything with crude or graphic language. As much as everyone is entitled to a religious or political opinion, everyone also has the right to find a religious or political post offensive. Use the company’s social platform for personal solicitation. Discredit competitors or peers. Post when you are angry. Bully anyone – delete keyboard warriors from your platform. Allow trolls, who have a specific target or bullies on your company platform.TIP: Before you post, ask yourself: Do I want to see this on the internet for the rest of my life? 1. Introduction
Workshop Objectives
Pre workshop review
Action plans and evaluation forms

2. Social media
Online communities
User created content
Information sharing
Communication tools
Case study

3. Defining your social media policy (1)
Living document
Information officer
What can be shared
Legal and ethic specifications
Case study

4. Defining your social media policy (2)
New hire orientation
Common sense
Offensive postings
Rules on soliciting and personal posts
Case study

5. Creating a living document
What is a living document?
How often is it revised?
Who is in charge?
Change management
Case study

6. Keep an eye on security
Password rules
Needs constant monitoring
Keeping information confidential
Protecting intellectual property
Case study

7. Rules to follow when posting (1)
Always show respect
Stop and think before you post
Always be honest
Never discredit or speak ill of competitors
Case study

8. Rules to follow when posting (2)
Be transparent
Act like you would in real life
Grammar and spelling still counts
Never post when you are angry
Case study

9. Benefits of social media
From Audience to Author
Builds customer loyalty
Speed and Flexibility in Communication
Two way communication
Case study

10. Pitfalls of social media
Bullying
Group think
Trolling
If its out, its out forever
Case study

11. Listen to your customers
Get feedback
Giving feedback makes them happy
Improves your brand
Improves product development
Case study

12. Topics not discussed
Post workshop overview

Social Media In The Workplace Course: Course Duration

1 day/s

Who should attend: Social Media In The Workplace Course

Managerial course for PR and Marketing.

**Quote does not include Any Exam Fees (if applicable)

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