How to implement and manage a marketing strategy


business management short courses, marketing management course leadership development training

 

Enrol now on one of BOTI’s business management short courses, a marketing management course or embark on leadership development training and find out more about what implementing and managing a marketing strategy entails from a detailed perspective.

How to implement and manage a marketing strategy

Enrol now on one of BOTI’s business management short courses, a marketing management course or embark on leadership development training and find out more about what implementing and managing a marketing strategy entails from a detailed perspective.

Implementing and managing a marketing strategy for a small business involves developing a plan to advertise and promote a company’s products and services in a cost-effective manner. Small business owners can use the resources provided by the Small Business Administration to ensure they adopt a strategy proven for their industry, spend marketing funds appropriately and use the latest tips and techniques to win customers.  Enrol now on one of  BOTI’s business management short courses, a marketing management course or embark on leadership development training and find out more about what implementing and managing a marketing strategy entails from a detailed perspective.

Enrol now on one of BOTI’s business management short courses, a marketing management course or embark on leadership development training and find out more about what implementing and managing a marketing strategy entails from a detailed perspective.

Analysis

Successful marketing managers analyze the potential market for their products and services. They conduct research using resources such as the Hoovers website, which provides insight and analysis about the competition. An effective marketing strategy uses this information to build the company’s brand presence.

 

Customers

Marketing managers gather details about prospective customers. These marketing professionals conduct online surveys, focus groups or personal interviews to find out about customer buying preferences, goals, economic status and financial resources. Then, they create a marketing plan by downloading a template or developing their own format. For example, the Microsoft Office website provides a comprehensive marketing plan template that allows a marketing professional to fill in the details about the target audience, competition, pricing and buying process. A marketing manager includes details about the types of marketing promotions to implement, such as brochures, coupons, posters, newsletters and other collateral and reference material.

Enrol now on one of  BOTI’s business management short courses, a marketing management course or embark on leadership development training and find out more about what implementing and managing a marketing strategy entails from a detailed perspective.

Management

To manage a marketing strategy by planning campaigns and tracking success, successful marketing managers need to monitor results. For example, after creating print, radio and online advertisements, they identify which media produce the most business for the company. Marketing professionals assess campaigns by conducting customer surveys about the ads. They develop a catalog of offerings, ensuring that the message is consistent and maintains integrity to build a loyal customer base. This usually produces additional leads that help to grow the business.

Enrol now on one of  BOTI’s business management short courses, a marketing management course or embark on leadership development training and find out more about what implementing and managing a marketing strategy entails from a detailed perspective.

Customer Focus

By focusing efforts on maintaining current customers, a company saves money; it typically takes considerable effort to win new business. Successful small businesses provide an excellent customer service and support experience to ensure customers return to buy additional products and services. Smart entrepreneurs know they need to help customers solve their business problems, not just sell them random products and services. A successful small business owner encourages everyone in the company to consider marketing of products and services to be an integral part of their job. Company executives usually reward and recognize exemplary performance related to sales, support and product promotion.

Monitoring Performance

Successful entrepreneurs monitor performance carefully. For example, they use web analytics software, such as Adobe SiteCatalyst, Google Analytics or FireStats, to measure traffic to company websites. They identify the advertisements that generate the most sales to focus on the most effective campaigns and eliminate efforts that don’t generate a return on investment. This allows them to link their marketing strategy to the company’s business objectives. They set goals for achieving a specific number of customers, earning a certain amount of revenue, making a define profit and earning a specified percentage of market share.

Enrol now on one of BOTI’s business management short courses, a marketing management course or embark on leadership development training and find out more about what implementing and managing a marketing strategy entails from a detailed perspective.

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