Internet Marketing Essentials Training Course

Introduction: Internet Marketing Essentials Training Course

The objective of this training is to assist the learner to understand internet marketing and covers the following:
– Definitions and Terminology?
– How to utilize Google AdWords and be on the first page of Google search
– Using statistics to monitor performance (including Google Analytics)
– Email (bulk) and newsletters- essential for Customer Relationship Management (CRM)
– Planning company’s Marketing strategy
– Making Facebook work for your company
– Site engine optimization (SEO) for better ranking

Internet Marketing Essentials Training Course

Internet Marketing Essentials Training Course

Outline: Internet Marketing Essentials Training Course

Johannesburg (Sandton), Cape Town, Durban, Port Elizabeth, Pretoria – South Africa

Key outcomes of the course include:

• Online Marketing Discussion –terms e.g SEO, Social Media, Google Adwords, Facebook, CRM
• SEO –Impact, Google ranking, Meta tags, views, Call to action, identifying quality link, Blogging, networking
• Analysis using Google Analytics, overview, Dashboard, tracking conversion
• Newsletters -Why required? Relevant content , frequency
• Planning one’s online marketing strategy- Hootsuite, Schedules
• Adwords and Google -Need for Google Adwords (affordability), Strategy

 

 

Course duration and fees: Internet Marketing Essentials Training Course

Our two day training course is designed so that the knowledge acquired is applied practically, so that the business environment can be enhanced.

Please consult schedule for course costs or contact BOTI for a quote.

 

Recommended Prior Experience and Knowledge: Internet Marketing Essentials Training Course

The course (Internet Marketing Essentials Training Course) is designed for the following attendees:

Targeted to individuals who wish to learn internet marketing skills. In particular, it will be advantageous to marketing employees from small to medium to large companies. Entrepreneurs and Small-business owners will also benefit. Indeed all people engaged with marketing responsibilities will enhance their skills and knowledge of the concepts of internet marketing and how they relate to marketing/ increasing revenue within their organizations.

 

For the Internet Marketing Essentials Training Course it is advisable that you have the following experience/knowledge:

You should be able to comfortably navigate your way around a computer and the internet.

 

 

Course Schedule

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